FIELD MANUAL · STANDING CAPABILITIES
Two halves of the same job.
Every case above runs on the same principle: the craft decides what's worth saying and selling — the machinery makes sure it happens ten thousand times without breaking.
The craft
- Positioning & brand voice the words that sell
- Lifecycle & retention strategy flows that feel personal
- Offer & funnel copy tested, not guessed
- Creative direction for paid hooks · formats · angles
- Editorial standards the edit machines can't do
The machinery
- Claude & GPT pipelines prompts as production systems
- n8n, webhooks & APIs glue that never sleeps
- Klaviyo · HubSpot · Meta · GA4 platform depth, not tabs open
- BigQuery, dbt & SQL one version of the truth
- Experiment design significance before scale
THE CONSULTANT ON FILE
Hi — I'm Jordan.
I've spent a decade inside growth teams, and I kept noticing the same thing: the ideas were rarely the problem. The follow-through was. So I became the person who builds the follow-through — marketing with real taste on the front end and real engineering behind it.
These days that means pairing brand voice work with Claude pipelines, media buying with stats gates, and content strategy with warehouses that don't lie. I like small teams, clear numbers, and shipping on Tuesdays.
Off the clock: trail runs, film cameras, and an over-organized spice drawer.
Open a new case.
If you have a growth problem that needs both taste and plumbing — a lifecycle program, an AI pipeline, a testing engine, a warehouse that tells the truth — send the brief. I'll tell you honestly whether it's a fit.
RESPONSE TIME: WITHIN ONE BUSINESS DAY · REFERENCES ON REQUEST
